Interview date: 5.20.11
Lea Sinclair is Director of Communications for New Orleans Tourism and Marketing Corporation. The New Orleans Tourism and Marketing Corporation is the organization that creates the national and international advertisements that promote New Orleans. Lea explains that because tourists' perceptions about a destination are often the reality that influences their travel decisions, these promotional ads are vital to communicate the City's message to potential visitors. Lea has gathered a wealth of information about the health of tourism in New Orleans. She shares attendance numbers for Mardi Gras, French Quarter Fest, and many other festivals and celebrations, and points out attendance trends for these popular events that annually attract tourists from around the globe.
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